Sacramento's Family-Owned and Locally Managed Crematory, Mortuaries & Memorial Parks.
Established 1904

Our Blog

What’s in a name?

A person’s name and what it represents to that person is extremely significant. If you’re like me, remembering the name of everyone you meet can be challenging.

Everyone regards his or her name as important. It is human nature, and everyone dislikes having their name mispronounced or mis-spelled. We live in such a diverse society that there are many different types of names and spellings. The best practice to remedy this situation is simply to ask how you pronounce their name and then repeat it back to them. This will help you remember their name in the future.

When a person passes away, they maintain their name and identity. When referring to that person, continue to use their name in a dignified manner – especially when writing an obituary or making a comment to an obituary. This will help keep their memory alive and be of comfort to the family.

Lisa West


The Art of Listening…

Author Todd Van Beck recently wrote, “The human ear is a marvelous organ. In its intricate construction lies the priceless gift of hearing. By means of it, the brain is enabled to catch impressions and information vital to success, happiness, and physical well-being. But many blessed with hearing lack the ability of listening”!

People who are dealing with intense emotions, and especially grief don’t expect you to fix it. What they want most is for you just to listen. Listen with compassion. Don’t tell them stories about you and your past or present grief; practice instead what some often refer to as “sacred silence” and just be there.

Being a good “listener” is really not difficult. It simply means that a person stops talking and starts listening. Being an effective listener requires intentional discipline and practice. When you listen intently, it pleases the speaker and invites his/her confidence. That person feels that you appreciate their words and…is encouraged to tell you more.


Is East Lawn “expensive” ?

Sometimes I hear people say they love East Lawn but that we are expensive.  First, let me dispel part of that myth… East Lawn is not the least expensive. But, we are definitely not the most expensive if you compare us to other funeral and cemetery firms in our area. And we can accommodate whatever budget you have to work with.

Marketing professional Dan Katz recently asked, “What does expensive mean? And what is the point of reference, in other words, expensive compared to what? Example: Are cars expensive? Yes, at least the ones that don’t break down before their first oil change, provide genuine safety and make you feel good behind the wheel.”

While I’m not comparing East Lawn with car sales, I think most people see the meaning in that example. With funeral services, we get just one opportunity to do it right. We don’t mind being thought of as expensive, if expensive means unsurpassed service, honoring lives lived, and accepting our responsibility to care for families with our utmost emphasis being on integrity, dignity and compassion.

Lisa West, Community Outreach Director


Empathy vs. Sympathy

Have you ever wondered what the difference is between empathy and sympathy? Both empathy and sympathy are feelings concerning other people.  Sympathy is literally “feeling with” – compassion for, or commiseration with another person. Empathy, by contrast, is literally “feeling into” – the ability to project one’s personality into another person and more fully understand that person. You feel empathy when you’ve “been there” – and sympathy when you haven’t. Empathy is the ability to mutually experience the thoughts, emotions, and direct experience of others. It goes beyond sympathy, which is a feeling of care and understanding for the suffering of others.

Please share with us some ways you show empathy towards others.

Lisa West, Community Outreach Director



Welcome to our weekly blog!

It has taken us a little time, but we are officially launching our blog TODAY! We hope you will find things of interest here and we plan to provide resources regarding such things as pre-planning, funeral etiquette, grief support and a myriad of other topics. Let us know if you have a question or a topic you would like addressed on our blog.  Coming this week is our first LECTURE SERIES. You can see details on the attached flyer and on our calendar page.  No need to RSVP – just come. The first of this 3-Part Lecture Series is Thursday, September 15 at East Lawn Memorial Park, 4300 Folsom Blvd., in East Sacramento. It is free of charge and refreshments will be served. Please join us at 6:30 p.m.!

Also note we have other places where you can connect with us. Check out our Facebook page or sign up for our monthly e-newsletter. There are links to both on this website.

Lisa West, Community Outreach DirectorLectureSeries070116-Print